UX is quite a common term in web and mobile industry, but what exactly is UX. According to Wikipedia, “User Experience (UX) involves a person’s emotions and attitude about using a particular product, system or service.” Role of the UX designer involves understanding how the users think and what they need.
There are more digital products now more than ever and only few of them manage to delight a customer and at the same time are highly usable as well. Facebook, Twitter, Apple’s iTunes, are some examples of excellent digital products that stand out in poorly executed products today. Take example of driving an Audi with its elegant design, fine curves, powerful engine or using the latest iPhone, these products have high usability and meets a user’s real need, but more than that they evoke a powerful emotional connection that a user feels when he use these products.
Many a times, UX designers come up with a cool design, but it isn’t well suited for their website and the reason is most companies design their website based on their product or services rather than how customers will interact for their needs. Imagine you want to check a fashion website for upcoming trends and website asks you to sign-up with long form asking for contact details, you’ll leave the website and check another one. Another fatal error UX designers make is to not optimize their design for the mobile devices, and the list is endless.
Some interesting stats have came up for UX:
78% people will search for another website to complete a task.
Mobile users are 5 times more likely to leave a website if it isn’t reponsive.
81 % shoppers browse the product online before buying.
Men are more likely to buy online compared to women and main reason is better price.
70% consumers learn about a company through their blog not advertisement
By 2020, customer experience will overtake price and product as a key differentiator.
There are six major roles that fall under UX:
Role of Front-End Developer
Front-end developer is responsible for the visual and interactive elements that see on the web page who are supported by back-end developers. In short, UX comes up with the layout of the webpage, front-end makes it possible with coding, back-end supports it with adding funcitionality.
Why Front-End developers work with UX team?
The foremost reason why front-end developers report to UX team is because of the different skill set both bring to the table. The challenge for UX designer is to solve user’s problems, look for opportunities to provide great user experience, improve usability, and on the other hand challenge for the front-end developer is to make the design possible or even suggest UX designers what is practically possible or what will work better.
Incorporating Front-end and UX together encourages new and unique ways of thinking which produces highly usable products (websites). Where UX designer is busy finding answers to the question WHY, Front-end developer finds answers to the question HOW. And when you have answer of both only than a truly remarkable product is achievable.
With consistent methods, articles and content Jack Calder has achieved a great position while working in Markupcloud Ltd where he use to convert psd to html files. He has shared a nice article above on improving a experience of a user through various approaches.