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How To Improve Your WordPress Site SEO

Google, Bing, and Yahoo could care less about your pretty photos and web design.  They care about things like alt tags, file names, keywords, and hundreds of other really, really boring tech things.  Understanding those “boring tech things” might bring you new success.  Misunderstanding them could help to put you out of business.

What is SEO(Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

How To Improve Your WordPress Site SEO

1.Content is the best optimization. Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that highlights the overall theme of the post.  The content should be understandable and readable. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.
2.Exchange backlinks with other relevant websites relating to your topics and with high authority websites (websites with high page ranking). Also link between pages within your website, but do this with caution and only if it’s relevant.  Don’t link every page to each other.
3.Think of a good name for your image files. Google also draws images in the calculation of the ranking. Google displays both text and images on it’s search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of DSC93948.jpg use Tennis-Andre-Agassi-New-York.jpg if you have a picture of Andre Agassi in New York for example. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
4.Use short permalinks, including keywords. Use an understandable permalink.  Instead of use Please note that only the first four words in a permalink are relevant.  Google doesn’t care about any succeeding words in your permalinks.
5.Use search engine optimized themes. Some themes use a lot code to create the layout and design. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Fast performing themes are good for your Google ranking, since the performance of a website is one of two hundred criteria that determine your ranking.
6.Create a sitemap in XML format. With WordPress and plugins like Google XML Sitemaps it is a very easy task.  Google has a variety of other useful tools, too, such as Website Optimizer and Webmaster Central.
7.Highlight informative content or keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences. Use the strong tag, too. But please don’t overdo it!
8.Add your posts to social networks. But please don’t only promote yourself.  Promote other posts and websites you like.  People will honor your kindness and link back to you.
9.Don’t use black hat techniques or mirror html sites. If you try to trick Google, they will find out.  Promise.  Recently, some pretty high-profile portfolio sites were recently punished by Google for such practices.  Being sneaky will do more harm than good.


Use Google Analytics

You should never manage a site without some form of tracking. Google Analytics is free and so easy to implement that there’s no excuse not to use it.
Create a new analytics profile, and then install Google Analytics for WordPress by Joost de Valk. This plugin makes it easy for you to connect your profile to WordPress without the need to use copy and paste (and you can also enter the tracking code manually). Once connected, there are numerous settings that you should tweak at your discretion.
Additionally, you should ensure that you enable site search in your analytics profile.
Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how much traffic you receive from search engines. Incorrect implementation of analytics can cause incorrect data to display. The Google Analytics for WordPress plugin makes it easier for you and adds functionality such as tracking users by username, which is useful for ecommerce sites and ignoring administrators who spend a lot of time in the site and cause anomalous data such as extremely high page views.

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